The Simple Business Path (eBook)

Wow. I just finished your Ebook and the Masterclass book and I really can't believe how much meaningful content was shared! I have a brick and mortar shop and an online biz (@The_Releafery) that I started 2.5 years ago with absolutely no plan, and I'm realizing now that I'm lucky I've made it as far as I have!

Your book gave me such a structured and positioned outlook for the future. I make several products that I sell, and I have recently decided to rebrand the products I make, and start a new IG- @Twotreesoaps. Scary! But the clear and concise plan you laid out in both books has made it seem attainable to develop a thriving business.

I have no criticisms.. it's well laid out, super informative, and the suggestions are very clear and direct. Worth every penny! Thank you so very much for sharing all of your insightful experience!!

Peace, love, and soap,
Lindsey

I’m Sofia from Mexico City and began making cold pressed soaps a year ago. After a lot of classes, reading and making mistakes I found my formula and began making soaps and giving them to family and friends.
Everything started because I have an orchard where I grow a lot of things and I wanted to share a piece of it. A lot of ingredients come from the plants in it. My friends started telling me: you should sell your soaps, you should! So I created the brand, started looking for sustainable products for packing and branding( Not that easy here), making numbers, looking everywhere for ideas.
My brand name is TomilloIRomero (it is Thyme and Rosemary) I almost have everything to go. I’m still struggling with the labels but I hope to have them soon.

Long story short, I stumbled with your IG account and was an instant wow moment. Everything I wanted and looked after was there. But your ebook was the crown jewel THANK YOU!!
It has helped me to organize my ideas, see more clearly. I know that have a long way to go but I’ll try to follow every step in it and all your IG tips, everything is so great!
I will start selling in october, let’s see how it goes if it does not work, everybody will have lovely, cute and so good soaps for gifts all year long 😂!

Thank you thank you for sharing your knowledge and experience! You are definitely my soap business role model!
- Sofia

I loved these 2 e-books and highly recommend them! Easy to read and understand! I got so much useful information! So excited to start and follow all your tips! Thank you so much ☺️

Wanted to leave a review as I purchased your ebook and it was done so well! The writing and photos make it a great read. Seeing your business and following grow is amazing. As a fellow soaper, we have a few mutual accounts we both follow and it's interesting to see some of their Instagram feeds changing slowly... almost looking like they picked up some or all of your tips and tricks with their style of soaps, to photography, to posting habits!

Great job!

Eric from Kingsmay

Dear Helga,
Thank you so much for sharing the Instram Masterclass and This is how Businesses are Made. They are both filled with so many gold pieces if information. The bonus's of sharing where you source products down to the photography editing settings, I was blown away!
I love your Instagram, it makes people feel like we are great mates.
Good luck in your journey.
Kim

Both books are really easy to follow, so informative and have left me feeling excited and eager to implement all the new things I’ve learned… Thank you so much for sharing so many hard learned and valuable tips with us all. 🤍

Ayşe
Sultan Privé

I just want to say thank you for all the info in this ebook it is so easy to read I'm a big fan of your page. I've already purchased a few things to help me improve I just need to get the courage to make a video with me in it (you make it look so easy) sometimes you get lost in the constant scroll and don't actually get anything done so it's time to take a step back and put pen to paper. I'm so glad I found you online, your ebook has just reminded me why I started this journey in the first place. Thanks again, Fiona

So I've been waiting for a product based business like yourself for soooo long and how to grow my online business properly. I've spent several thousands of dollars in the last two years and quickly on to the next without sometimes properly implementing the last lesson taught because of how the information was given. Some gave too much information which made me feel flustered and overwhelmed while others tended to give me too little for what I was paying.

Overall I enjoyed your course. You kept it sweet and simple which is what I needed and the price was great for the access. The apps suggested were new to me which I love because most people are repetitive with their information. Also, I appreciate the aesthetic profiles from Pinterest as it's giving me new ideas.

Anita from Mount Vernon, New York

I have no words to express my gratitude to you, this e-book has been a watershed in my business, ideas, photos, and especially organization.
Thank you very much, and wish you much success!!!

I was wishing for a long time that you would release such a thing someday and I am thrilled. Of course I did not disappoint. E-Book is very compact, easy to read and does not consist of unnecessary word jungle. What I needed was Instagram strategy tips etc and you covered them well. I will focus on my business now in summer since I get busy during autumn and winter, will prepare better than before by applying your tips. I am so happy you mentioned those photography backdrops, I just purchased and it's amazing. As a person who does not have a pretty workshop or photography corner it's life saving.
I would like to thank you for all the info and the effort. It is rare that someone successful shares whole thing since most keep those tips and info secret. We, small businesses learn a lot from your journey and having your products is amazing as a business who share the same values.

- Yağmur, the owner of La Pluie Handcrafted (Paris)

I am so excited to read your book and know I will learn so much - I have already learned a lot from what you have shared on Instagram and just want to let you know that I follow and watch quite a few soapers on Instagram and youtube and you are by far my biggest inspiration so far. Everything you do, from your products to your packaging and photography is just gorgeous and I feel so blessed that you have the heart to teach others too

Love, Ana

So many people are writing books nowadays and it can be so confusing which one to choose for business ideas.
When i first read on Instagram that Chalk Valley's soapmaker Helga is writing a book i wasn't sure what to expect. Of course i saw her amazing pictures, beautiful content and growing number of followers but you never know how deep the writer will go in details when talking about tips and tricks.
Luckily i didn't hesitate too long and preordered her book! It gives so many great ideas what to think about before starting your business, she writes about details which wouldn't cross your mind. For a beginner it's a must have and for an advanced it gives so much as well! I loved the pictures in it and the way she explains, not to mention the instagram tips with such great app recommendations.
Amazing book, i highly recommend it.

If you’re thinking of setting up your own small, product based business, or are looking to grow and develop an existing business, then this is the book you need. The knowledge Helga imparts through her ebook is absolutely invaluable. She covers everything you could possibly need to know including branding, your dream customer, and even tips on how to produce the stunning photographs that Helga is renowned for (there’s even a free Lightroom preset). The second book, the ‘Insta Business Masterclass’ is truly fantastic. Again, there is so much valuable knowledge in there, all gained from Helga’s first hand experience. What a fabulous resource containing a wealth of business knowledge. I can’t recommend it highly enough!

I am an absolute zero in using Instagram, especially for my business promotion, but this “Business Masterclass” gave me a better understanding of how Instagram works and a clear direction on how to start this journey, so I will definitely try to follow the strategy for getting my Instagram skills more confident. This piece of information was utterly crucial for me and my business.
In terms of the “small business structure” book, it has been represented very well and is easy to read, I found a few useful bits ( Lightroom and presets, profiles, for example), however, I would rate this part of the book as a pleasant personal story rather than business manual.
The “Business Masterclass” is a bit more educational with explanations and pieces of expertise, and that was what made this part of the book especially valuable.
I would like to thank you again for sharing your knowledge and intention for helping other small business owners in their journeys.
I enjoyed every minute of reading!

I liked Helga’s friendly yet professional tone, the first pages captivated me to learn more.
I think it really helps to have photos of Helga’s studio in the book, because it’s very motivating (we all want that too!)

I like the way Helga structured her small business with 12 steps, it sort of takes you on a journey and in the end, it all makes sense.
I like the blend of casual/simple tips to more sophisticated ones. (I’m practicing on my canon, so those settings Helga provided I’m very curious about!)

I’ve done an IG course last year so I thought I knew everything but Helga surprised me, I definitely picked up some tips where I should improve. The book is full of really valuable guides to have for small businesses, even for experienced ones.

Overall, the book is an amazing guide for anyone starting a small business on IG as well as for those who’re looking to elevate their existing brand.
It’s not just a quick read and put away kind of book, but I’ll be coming back to it again and again. It’s amazing to have all the information, it saves money.
I feel very excited to implement some of the tools/advice already!