Your soap should tell a story. Here’s how we build ours

In this article, we'll talk about ingredients, details, and choices that make a bar feel like more than just soap.

You can spot a thoughtful bar of soap a mile away

It’s not just the look, though, that helps. It’s something else. A sense that every ingredient is there for a reason. That it was made by someone who cared about more than just getting it into a mould.

It’s the kind of bar you hold in your hand and immediately feel the difference. And that doesn’t happen by accident.

Whether you’re making soap for yourself, your family, or your customers, the ingredients you choose are where your story begins.

More than just oils and butters

Every oil in your recipe has a job to do. Coconut oil lifts dirt and adds bubbles. Olive oil conditions and softens. Butters like shea and cocoa bring richness and creaminess. It’s like building a character—each one adds something to the final performance.

And then come the extras. The botanical powders. The herbs. The infusions you made from scratch. The essential oils you blended just right to capture a feeling, not just a scent.

These are the details that turn a bar of soap into something people connect with.

Because let’s be honest—soap is personal. We use it on our skin every single day. It’s one of the few products we come into direct contact with, head to toe. So it should feel intentional. Beautiful. Safe. Functional. Inviting.

If your soaps feel a bit flat, it might be your ingredients

Not everything needs to be organic, exotic or expensive. But the way you think about your ingredients matters.

Are you choosing oils based on what they do? Are you using essential oils that work well together and perform in cold process soap, or just going with what smells nice in the bottle? Are you using botanicals because they look pretty—or because you’ve thought about how they interact with your base recipe?

Soap making isn’t just about what’s allowed in a formula. It’s about what belongs in one.

Your values come through in your ingredients

Whether you’re making soap to sell or to gift, people pick up on the thoughtfulness behind your choices. Are you going for minimal and nourishing? Bold and scented? Rustic and earthy?

Every ingredient adds to that message. Even your choice of exfoliants says something. Are you using coffee grounds for that rough, gritty scrub? Ground oats for something gentle and calming? Poppy seeds for visual texture? It all matters.

Because when someone holds your soap, they don’t just want to be clean—they want to feel something.

That’s what we focus on when we make our own bars

We don’t pick ingredients just because they’re trendy or natural-sounding, or because another soap maker used them. Every ingredient we use is chosen with intention. We base our choices on how they perform in the bar. How they feel on skin. How they work with other ingredients. How they carry a scent, or influence the colour, or add a bit of subtle texture. That’s why our soaps are completely unique.

It’s a full-circle process. From idea to ingredient to the final bar.

And if that’s the level of care and intention you want in your soaps?

That’s exactly what we teach in our online course.

We show you how to build a soap formula that makes sense, from the inside out. You’ll learn how to select oils for performance, how to choose essential oils that behave in cold process soap, and how to blend in botanicals, exfoliants and clays in ways that are functional and beautiful.

You’ll move past just “adding stuff in” and start crafting bars that tell a story, your story.

Let’s make soap that means something.

Join now - You won't regret it.

Hugs and bubbles,